Hello readers! My name is Stephanie Yeung, a new addition to the Bio Careers blogger fleet. I am a scientist turned marketing professional. Thanks to Bio Careers, now I have a place to share with you my journey jumping from academic research into business functions after getting my Bioengineering PhD at UC Berkeley.
During my third year in graduate school, I knew that bench work was not for me, and I started searching for an alternative career. The thought was daunting, and there was no clear picture what this alternative career entailed. All I knew was that it would relate technology with business.
Fast forward a few years, I graduated and joined the product marketing team at Illumina, a life science tools company. Now, when people hear the word “marketing,” they usually think advertising or PR. One of my scientist friends once told me that he thought I was supposed to make pretty logos. All of these are types of marketing, but not the kind I partook (although, I would like to some day).
In a nutshell, my work was using quantitative and qualitative thinking to answer questions related to the market to guide business activities. A few examples are – Q: Who are our target customers? Guidance for activities to reach them. Q: On what kinds of research do they focus? Guidance for product functions and performance. Q: How much are they will to pay for reagents? Guidance for pricing.
In my future posts, I will share with you my stories, lessons, and resources that will hopefully help you to make a better judgment on your career moves, avoid repeating my mistakes, or just kill time during your long-hour experiments in the middle of the night while you are trying to finish your dissertation simultaneously.
You can find out more about me on LinkedIn. Feel free to connect with me or ask me questions about a specific area of my experience. Meanwhile, I will leave you with a song called 500 Miles High by Chick Corea & Return To Forever. The idea came from my husband, who is also a scientist turned entrepreneur, when I asked him what would be a great song to start his day.
So here you go. Until my next post, have a great start of your day, and I hope your career will take you 500 miles higher one blog post at a time.